Google introduced Tag Managers (GTM) for central tag management. Since its introduction, SEO accelerators and digital marketers have been excited – and rightly so. GTM is a great remarketing tool when exploited at its maximum potential. We have been using large diversity of vague tools to find inferences and analyzing user behavior. Tag manager help us to find distinctive patterns and help us to target the right pool of audience.
Remarketing has already been in place and utilized through Facebook Pixel, Linked in tags etc. But with Google Tag manager, these tags and codes are connected and accessed centrally.

Why Central Access is Vital
As we have touched, there are different tags and codes for each platforms. Each tags are used for different benefits and targets. These tags are fired when a user lands on a page or while loading the page. More the number of tags, the loading will be slowed down and affects the user experience.
Here is where GTM has its significance. With Tag Manager, we can manage and specify which tags to fire accordingly. This would improve the productivity of each tags, rather than bombing all tags at once.

What are Containers in GTM
Google Tag Manager provides the luxury of managing different platforms through a single account. These platforms or websites are termed as Containers. Different websites are different containers. The well designed and interactive Dashboard gives an overview of all containers and their statistics.

Google Tag Assistant
Google always provides easily accessible and simple tools to ensure better user experience. Google Tag Assistant is an extension exclusively for tag management. This gives whole the idea of Google tags.

The Building Blocks
Google Tag Manager consists of 3 major building blocks.
• Tags
• Triggers
• Variables

Tags are actually small snippets of code. Tags are used to track or monitor patterns of user behavior. These data and information collected are sent to the relevant server.
Triggers are the conditions or clauses where the codes are being fired, or specifically triggered. We can set specific events, attributes, conditions and based on these events triggers are fired.
Variables are the value that has to be given to the triggers. For example, if we set up an event and it requires some quantitative values, these values are the variables. Similar to the generic variable, where it is a substitute to values; these are of two types: Build in and user defined.

Google analytics code can be directly put into Google Tag manager. By understanding the setup, proper implementation and optimistic event creation, Google tag manager can be vital in improving the ROI from the organic or paid impressions. These events help to induce leads into sales by effective retargeting mechanism.